Unfortunately, these rewinds can only get so big, and like many big things that reach there zenith too soon, the moment they've done all that they could do with the concept of Rewind what you're left with in the impending future is a platform now grasping at straws for a "bigger" extravaganza than the last "bigger" extravaganza. As we relished in the memes of the past year, the sheer display of choreography, various set pieces, celebrity and beyond made us excited for the coming year. One that we found hilarious, dazzling, and somewhat exhilarating to watch. For a long time, many felt that Rewind was a special gift from the platform to its audience. The first couple years Rewind had made its yearly appearance viewers everywhere were consistently enchanted by the sheer spectacle of seeing their favorite content creators gather almost annually to pay tribute to the great trends of the year. A part of me feels like we've been spoiled by the appearance of YouTube Rewind.
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